Using Agility to implement the marketing strategy
Congratulations! You have worked hard to define the strategy that will lead your business to success (maybe with our partner Value Strategy). But now come the questions of who will turn this promising strategy into Marketing actions and how? That’s where we start the journey with our clients. Depending on your budget and/or internal resources we model, together, the process that will be used to convert the strategic plan into life!
To achieve that our best asset is… using the Agile framework (Scrum).
WHY ?
For marketers, in particular, becoming agile offers a lot of advantages. Given the fast-paced nature of the industry and the obstacles today’s marketeers are facing, the agile methodology is ideally suited to the sector.
Drive
Drive strategy effectiveness by focusing team efforts on those that deliver value to the end-customer.
Improve
Improve performance of Marketing mix and brand Marketing by providing more frequent feedback.
Accelerate
Accelerate the process for delivering impact from tactical choices by testing and iterating ideas in the market.
HOW ?
By implementing the principles of the Agile methodology and using an agile mindset to plan, execute and refine marketing campaigns (iteration), businesses can improve every aspect of their marketing and meet related objectives.
Use framework and iterate
In order to deliver as often as required by the market and your strategic objectives, working on short terms actions is required. Shorter is timescale better is the adaptability. A sprint is a timescale that rhythms the delivery. During each sprint, the team collaborates often allowing the complete alignment between team members.
The team uses a planning ceremony to organize the work, daily meetings to follow the progression, review sessions to validate the output, and retrospective meetings to find how the process can be improved.
Define a self-organized team
The Agile team is designed to increase alignment with the business aims of the organization and other staffs (ie: Sales, Production, R&D, IT,…), to improve communication, both within and outside the company, and to increase the speed and responsiveness of marketing.
As it’s scalable, no matter how many people your company has, the most important is to set a collaborative mindset made of multiple individual skills . In this organized group, each team member respects following values: commitment, courage, focus, openness and respect.
Test, measure and improve
The Agile framework should sustain your strategy and its related objectives. But how to measure strategy successfulness? This is where we define, together, the KPI’s (Key Performance Indicators).
As soon as KPI’s are defined, and based on data analytics, the team will be able to measure the effectiveness of each action.
A campaign or an action doesn’t meet expected performance? No problem, the team has learned something. Let’s improve it and test again!
MARKETER… DISCOVER HOW AGILE IS YOUR ACTIVITY
Thanks to our knowledge and experience, we also offer expertise in…
Visual identity
Your branding says it all ...
Sometimes it doesn’t take much to change a company’s branding. On the other hand, a branding that is not taken care of can harm your organization. That’s why beyond the creation of a logo, we provide you with a complete support, from the communication strategy to the implementation of related actions.
Web Development
Your site, you showroom…
As Marketing and Communication tool, your website shouldn’t be overlooked.
Whether you get there by chance or through search engines, your website should convey a consistent branding with your business. Beyond that, your website allows you to increase your visibility and notoriety.
SEO
Finding the needle out of the haystack!
Needless to say how large and diverse the web sphere is. It is therefore important that we can find you there. Whether natural or paid, SEO is the science that will allow your online communication to be seen.
Do you want to differentiate yourself from your competitors on the web? This is where it all starts.
Social Network
Modern word of mouth
When we talk about Communication, we must consider a presence on social networks. You want to communicate with your potential customers, do not neglect these tools, they will do you good …
As for us, we support you in developing your image on these networks. (Creation of pages, content creation, community management,.)
Emailing
Reach your target
One of the most profitable way to generate leads mass e-mailing campaign will allow you to communicate a message to your specific targets while asking them to revert you.
Whether it is a newsletter or a promotional campaign, the emailing campaign is an excellent tool for creating and nurturing these customer contacts.
Event coordination
Right place, right time
Taking part in an event (physical or virtual) is often a good way to get in touch with your target. Even more, this a great opportunity to immerse yourself in what is happening in your market by meeting your customers and discovering your competitors.
For making the most of an event, it must be well prepared if you don’t want to miss your objectives. This is not an easy thing to do, it requires planning, coordination, preparation, and good practice knowledge.
"Agile Marketing differs from traditional marketing in several important ways, including a focus on frequent releases, deliberate experimentation, and a relentless commitment to audience satisfaction."
"Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. "
"Agile is a methodology for managing projects that focuses on improving the
speed, productivity, adaptability, and responsiveness of the creative process, both
internally and externally."