How Agile is your Marketing activity ? -

Search for:

Whether you already master Agile Marketing or not, take this test and get your Marketing Agility score in less than three minutes.

Ready ? Click on "Next" to start the test.

1. What do you know about Agility?

Never heard before

A few...

I know a lot about it

2. Are you familiar with 'iteration', 'sprint', 'Scrum Master', 'planning', 'review', 'backlog' terms ?

Yes

3. How often do you require feedback from the actions you have launched ?

As often as I can

Once per week

Once per month

At the end the campaign length

4. How do you measure Marketing campaign effectiveness ?

For certain reasons we are not able to measure it

We define objectives before implementing the campaign

We define objectives before implementing the campaign and challenge it frequently

5. After having launched a Marketing campaign do you prefer to...

wait several weeks/months and see what are the results when the campaign is almost over

do not wait for too much and analyse the results as often as possible to see if you are on the right track

6. Once your Marketing strategy is defined, who will take care of its implementation ?

Our internal Marketing team

Some internals we have but who are not specialised

An external agency

7. If one is "low" and five is "hight", how are your interest for Agile Marketing ?

8 out of 7

Your name

Your company

Your email

Time is Up!

Please add widgets via the admin area!